Tuesday, November 3, 2009
Wedding! Wedding! Wedding!--Tamsin Barzane
Whose bells are ringing? Plenty of SL residents! Marriage is big business in Second Life. Not only do the Lindens rake in a fee at each marriage--and divorce!--but a plethora of businesses serve the engaged couple, just as they do in real life. But while some in real life balk at the prizes of services some bridezillas accept easily, everyone can indulge sl fantasies. A gorgeous gown or tux, a fantastic dj, a beautiful spread of food, a fantasy environment and dream honeymoon--all possible! And your choice of photographers!
Because one of my SL sons is planning to renew his SL vows (congrats Miles Barbasz and TallSweetness Lisa!) and my other used to work in the SL wedding biz, and is looking ahead to wed, these commercial enterprises have been on my mind. I'd love Saminaka to be a niche wedding destination; one couple already stealthily exchanged formal vows there (I felt like an eavesdropper, walking by). I'd love to be in the SL African wedding business, and Oliha is ready to officiate--he's done it in real life settings.
I've been to plenty of Nigerian weddings, so that's what tempts me most. Many Nigerian brides want three weddings for the feeling of a permanent union: traditional, church or mosque ceremony, and civil joining. Let me run you through the sequence backwards, so you can start thinking about your Saminaka adaptation! Guests usually support the couple by wearing "uniforms"--outfits in different styles but the same cloth. Close family members may wear one uniform, bride's university friends another, etc.
While most U.S. houses of God have legal rights to combine civil and religious services, Nigerian churches and mosques don't. You want a civil marriage? (which requires a civil--or uncivil--divorce) You go through the courts. This is the kind of union that allows for bigamy charges or will contestation, etc. Fewer couples take this route, and it's usually done in conjunction to other celebrations.
Church or mosque? Muslim weddings don't require the presence of the bride and groom (proxies can act on their behalf), but they're usually there in gorgeous attire, with some dancing and festivities accompanying all. Church weddings take a clear page from the Western book, with white dresses, elaborate cakes, bridesmaids and gloved groomsmen, interminable speeches, toasts, and dancing during the feast. At some stage of the wedding reception, the couple will certainly emerge in coordinating traditional attire in deluxe fabrics.
Traditional weddings vary wildly from one ethnic group to another, but are often an occasional to wear more traditional attire and hairstyles. Sometimes they are referred to today as betrothals or introductions, since they usually occur before other wedding forms. Most involve the payment of a bride price from the groom's family to the brides. This may be a token, or considerable--sometimes over $10,000. If a divorce occurs, the bride's family must pay it back--and since they've most likely spent it, they expend a lot of trouble in calming quarrels and sponsoring reconciliations. Maybe we should do that in SL, with its assortment of fictive families--bride prices might keep couples together for more that the usual six month cycle!
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Under the Mango Tree--Tamsin Barzane
On October 25, cacao's new main store on Saminaka opened its doors. It was a proud moment--I was very happy with my building progress, since I had set myself the task of a Hausa traditional exterior, and felt my competence had jumped several notches. If the walls weren't covered with vendors, well...Rome's togas weren't all woven in a day. Even so, there was a flurry of new wrappers and headties, and a selection of embroidered men's gowns with--at last!--satisfactory shoulder folds, new sweaters and dresses inspired by African baskets and Kuba cloth. And plenty of room for growth!
I opened my first store in SL back in 1997, but it was a small venture. Since then I have experimented with art, furniture, fountains, clothing. While expanding my abilities in creation, I also had to expand my reach in terms of display, advertising, promoting and more. I'm not in the same category as my friend Tomi Melendez, who is on the cusp of abandoning other businesses and making SL her primary wage-earning endeavor, nor have I reached my (initial?) goal of being able to pay tier for the homestead from my earnings, but progress in earning has definitely jumped. While it's all fresh in my mind, I want to share some of my observations, because they may help others in making the jump from pure hobby store to semi-serious merchant. In no particular order, I present you with Tamsin's Rules of Mercantile Success. Proceed at your own risk--they don't all agree with things in SL published books. These suggestions are geared to those who AREN'T graphic artists, or 3D artists, or professional artists of any type.
1. Start small. There's nothing wrong with trying out several business directions till you decide you've found something you really want to delve into. While you experiment, keep your rent low and try out different locations. What you're doing may work better in one spot that another--especially if your merchandise is thematic. Don't lock yourself into heavy charges.
2. Advertise in the classifieds, and use tons of keywords. Write your little advertising blurb and then hit enter four or five times. In the space that isn't apparent when you look at a profile ad, write down every possible term someone might use that will lead them to your store. Some big merchants don't advertise, they just use their picks.But does 50L a week really break your bank? Nah, and it might bring you a big spender.
3. With my little stores, I might go for weeks or over a month without sales. Because my rents were low, I could indulge myself monthly for less than the cost of a Starbucks. And the wait was worth it--inevitably someone would wonder in who wanted four or five things. That works if your things are distinctive enough--find a niche that isn't overflowing! And nichers work that search engine and will turn you up sooner or later.
4. If you're really doing something elaborate, with sales, group only discounts, complicated profit splits, or gift certificates, go with Hippo Vendors. But if you're not, don't. Hippos take time to set up (though they're quick to alter), their scripting is complex and creates more lag, and they they aren't free like a flattened prim rectangle.
5. If you want your new fashion releases to reach a big crowd, but you're still a small fry, go with Vain, a huge free group, and hold off on Fashion Consolidated until you're big time. Why? FashCon allows no chat, while Vain has reasonable and useful chat. If someone asks, "Where can I get a cheesehead costume?" some Vainer is sure to know and will pipe up with an LM--and if you're a cheesehead costume seller, what could be better? Otherwise, both organizations allow one announcement per week, so go for the free one. Once you've built a following, FashCon is great.
6. If you want your traffic to go up, there are a few techniques that work. One of the best get-them-in-the-doors is the Midnight Mania board. MM Boards aren't expensive, and they're copiable. They give away an item if a target number of avatars "slap" a board before SL midnight, but people don't come to your boards unless you're already in a high traffic area or you call the boards. Create a secretary alt, who does nothing but join MM groups and announce your product and the current count. This works, but can be time consuming--call it four or five times a day and lock the board. But do the visitors buy? Only a small proportion, but it will pay back your Board investment. Will it pay back your time? It may. It certainly spreads buzz, opportunities, and new contacts, personal and professional.
7. Another traffic increaser is the Treasure Hunt--and multi-sim organizers may have seen your work in the MM boards and want to include you. Hunters, like MM scavengers, are highly organized. Get that secretary alt to join and announce yours. Traffic on my sim leaped from 300 to 1300 on my first hunt! Use the free events listings on the SL website--and list every single day the hunt is running, though it's a tedious exercise. But avoid choosing holiday months--my wonderful cantaloupe hunt lost out last month, hidden by the plethora of Halloween hunts.
8. Host an occasional event at your store--why can't your clients dance to a dj? It adds a little fun to a slow time and shoppers have leisure to notice the details on your vendors.
9. Create groups--both the usual subscriber, and the doesn't-count-in-25-groups Subscribomatic (which is free). Announce new items to your members, but wait till you have a clump of newness--no one wants day after day of one item releases.
10. Look for groups that allow postings upon approval--and find as many as are appropriate for your niche. Except for FashCon, don't pay for the privilege.
11. Avoid events, no matter how prestigious they sound, that require you to pay but have no way for you to show and sell objects--i.e., fashion shows. Money and time down the drain--this applies to ads in most SL magazines, too. Do you want to spend $60-$100 real life dollars for $25 worth of sales?
12. Promote incessantly, but in a non-annoying way. Find new angles, twists, events, to get people to see what you're doing. What about blogging? Writing comments on fashion blogs? New ning rings that are springing up? Look for new temporary or semi-permanent venues to show your stuff to new folks.
Well, this is a round dozen of suggestions. Readers with more (or different!) experiences, why not comment and help some folks?
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Solylence combines Senegalese elegance and Parisian chic in her lovely African attire for men and women.
Visit it at: http://slurl.com/secondlife/Robben%20Island/123/191/21
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*{Kiko Life}* HUGE BOGO Sale on Makeups 021 through 50, & Mens! - We couldn't resist doing it. We're announcing a delicious BOGO sale on makeups 21 - 50 and all our Mens skins! And First Release Makeups 01 - 20 are STILL 40% off. When you make your purchase, we will send you a voucher you can use to redeem product from any skin vendor in our store. If you buy two skins you get two vouchers. If you buy four skins, four vouchers. The vouchers are sent out after your purchase has been confirmed. Random purchasers will get doubled up vouchers. Yes! During the course of the BOGO sale, if you purchase three, four or more skins, you might one of the lovely Kiko Life shoppers who gets a random fatpack card! PLUS your vouchers! So have fun deciding which makeups you want and in which tones... chances are your Ls are going to stretch verrrrry far. Only at the main store: http://slurl.com/secondlife/Kiko%20Life/209/108/1505
From the Suitcase--Oliha Yiwama
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OCHL ENTERPRISES
Read the blog at http://www.fatimaochl.net/, get an introductory copy of OCHL's GUIDE TO MUSIC AND DANCE IN SL at http://slurl.com/secondlife/Deminis/133/206/30
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AFRICAN MYSTICAL SCIENCES ON SAMINAKA! SULTAN OLIHA YIWAMA
(HIGH PRIEST OF AFRICAN MYSTICAL SCIENCES)
EXPERIENCE THE ANCIENT SECRETS OF AFRICA!!! Divination/Consultations
African Medicine
African Naming
Ceremonies
African Weddings
Initiations
Shrine Work
Compelling Magic
Unjinxing
Orisha store!
IM Oliha Yiwama for a consultation. Reasonable rates
***ADVERTISEMENT***
Hawking in the Market--Saminaka Commercial News
***cacao Main Store: The main store for cacao is now open, and gradually filling with new stocks of contemporary clothing in African textiles, as well as traditional wear for men and women. This means that Cinnamon Brigade will be phased out, its inventory updated and folded into the new cacao--which means an expansion for Seven Cowries! It's a shuffle all round--some of the stock of African Art at Pangolin Dreams (on Robben Island) will move to Saminaka, as Pangolin Dreams narrows its specialties. Likewise, Tropicality clothing and shoes will in part move to cacao (with updates!) as Tropicality shifts its focus exclusively to beach and resort wear with African flair. http://slurl.com/secondlife/Saminaka/197/170/27
***Market Stalls: The temporary Festival Market stalls were a big hit with visitors, and several of the vendors mentioned how pleased they were with their sales. Saminaka will be developing its Anioma sector with Igbo buildings soon, and we've relocated a small open market at the site. Solylence Houston has an African clothing stall, Feretian String a tarot tent, and Fanda Ryba sells drums and other items to support real life Ugandan orphans. We welcome other vendors with a zest for things African! 25 prims for 150 a week--contact Tamsin Barzane
***ADVERTISEMENT***
http://slurl.com/secondlife/Lionheart%20Nala/129/207/28
Wetin be dat? Nigerian pidgin English phrase of the week
That new car of his makes him wander around in a daze of pleasure.
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This sweater, like many of the new cacao designs, is inspired by African baskets. Their neutral colors include harmonious shades that will warm your simulated heart! A prim turtleneck and sweater bottom make it even handsomer. Mod/Transfer, like everything in the store. cacao...couture from the chocolate lands Main Store http://slurl.com/secondlife/Saminaka/197/170/27
Saturday, October 31, 2009
THIS WEEK IN SAMINAKA--Nov. 3 to 9
Ongoing indefinitely. Saminaka has a new exhibit about Nigerian plants. This slideshow features information and images of over fifty trees, plants and flowers, native and naturalized. Some of the information is surprising (Nigeria is the third largest supplier of peanuts in the world--outranks U.S.!), some is interesting (Nigerian henna use does not involve elaborate patterning). Enjoy finding out a rubber tree doesn't look at all exotic, soak up some beauty, and see references to the Saminaka landscape http://slurl.com/secondlife/Saminaka/96/65/30
Ongoing indefinitely. Saminaka's MIDDLE PASSAGE EXPERIENCE is up again, in an even more realistic environment! Treet.TV kindly hosted it for months, but London's Kingston University has now generously provided space for a permanent exhibition of the African side of the transatlantic slave trade. It isn't roleplay, but it does allow you to try on the lives of ten individuals from different eras and parts of Africa who were seized and taken to the U.S. See it here (and take the teleporter if you land at the university's hub): http://slurl.com/secondlife/SolipCISM/4/253/24
Tuesday, October 20, 2009
Indigo and Nigeria--Tamsin Barzane
You may have seen some of the beautiful indigo cloths at Saminaka--the tablecloths at our restaurant, or some of the clothes at cacao and Cinnamon Brigade. And you may have taken a look at our new Nigerian plant display over in the katamba, the big Nupe round exhibit hall. Indigo originated in Africa, but it quickly spread to India, where it was domesticated, reaching eastward to Japan.
The shrub's leaves are soaked in water and fermented to produce dye--a fairly complex procedure that calls for the addition of other strong chemicals that allow it to dye cotton a range of blues that approach black. In Nigeria, this is usually a multi-dip procedure. In the Middle Belt and South, women usually dye the threads, while in the North it's the men who do the work.
It's an old procedure, used to dip threads or cloth, but also used in tie-dyeing cotton sheeting. Yoruba women paint sheeting with a starchy paste from cassava, let it dry, and dip it in the dye in a process similar to batik--but the starch isn't as impervious to the color as wax is, so the resultant pattern, once it's done and scraped, is light blue against dark, rather than white against blue. They also stitch patterns into the cloth and draw the threads up tight, then dye it, the stitches (later cut) creating delicate lines, or use metal stencils to push starch through in a faster method.
I'm an adire collector--the patterned Yoruba cloths--but love indigo cloth in all its variations. I love the smell of fresh overdyed indigo--sharp and distinctive. I remember the way it used to stain my skin when it was newly purchased, the way I was caught in a rainstorm and saw the blue dripping down my arms and legs. On Saminaka that won't be your worry, but you can get a sense of the huge variety of beautiful directions one color can take.
Africa all bright colors? Oh no, not everywhere! But these are blues you'll really enjoy.
OCHL ENTERPRISES
Read the blog at http://www.fatimaochl.net/, get an introductory copy of OCHL's GUIDE TO MUSIC AND DANCE IN SL at http://slurl.com/secondlife/Deminis/133/206/30
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Real-life reader, real-life cards. Direction, focus, decision. Professional results at a fraction of the RL cost! 500L or your goodwill payment. If not satisfied, do not pay.
Under the Mango Tree--Tamsin Barzane
The weather is changing, and a rash of damp, dreary days has sprinkled itself over the region. People are getting worried about the swine flu, with alarums clamoring. My ancient bones are complaining and creaking like a Halloween skeleton, and dragginess is a watchword. If it were Spring, we'd be talking tonic (Pappy's Sassafrass tea, anyone?). But it isn't! It's the Fall that acts as overture to a loooooong winter.
And I have a remedy for you.
It is my cure all for sore throats, blocked noses, aching sinuses, the blues, and whatever ails you. And it came my way in Nigeria, decades back. It is...the mighty habanero pepper!! Now some of you don't know the habanero, known to English-speaking West Indians as the Scotch Bonnet--or the ata rodo, the Yoruba name that most other Nigerians use, too. You know the jalapeno, the chipotle, the banana pepper, but not the habanero. Others know it and dread it! It is high up on the peppery Scoville scale, and one pepper can make a pot hot enough to down a Cuban! It was born in the Yucatan peninsula of Mexico, but the Portuguese took it off to West Africa where it flourished and jumped into the cooking pots, changing the cuisine several centuries ago.
Now a Yoruba cook cranks it up! Not everyone in Nigeria can take it, but that was the level I started with. They're full of vitamin A, full of flavor with a capital F--jerk chicken wouldn't be jerked without that peppa!!! You can't tame your mouth with water or beer (though the latter tastes good with it). Only milk or ice cream can really do the job. Don't be afraid--it's worth it.
Groceries in Puerto Rican neighborhoods have ata rodo--buy a lot and just pop your extras in a plastic bag in the fridge, so you have them at a bargain price all winter long--when you need them most. Dried doesn't do it--they retain the heat but lose the flavor.
A simple way to try it is delicious and fast--I learned it when the power would be shut off and I couldn't use the blender to make Nigerian stew. Put some water on the burner. Heat some oil in a skillet and get your knife out--chop up four or five Roma tomatos and a third or a half of a purple onion--and chop up one ata rodo. But be careful, especially if you wear contacts! It takes a day to come off your fingers--put a plastic bag over your hand to cut it up. By the time it's cut up, the oil should be hot, and throw it all in. Water boiling? Throw some pasta in (or make some rice). After your sauce has been on high for about five minutes, lower the heat. Add some salt, some basil, some powdered ginger. By the time the pasta is cooked, the sauce is ready.
Less than half an hour, you've got a hearty meal that will clear your head and make you glad to be alive! A little bit of the tropics will fill your kitchen and your stomach--and sometimes clean you out the next morning! Enjoy yourself.
***ADVERTISEMENT***
*{Kiko Life}* HUGE BOGO Sale on Makeups 021 through 50, & Mens! - We couldn't resist doing it. We're announcing a delicious BOGO sale on makeups 21 - 50 and all our Mens skins! And First Release Makeups 01 - 20 are STILL 40% off. When you make your purchase, we will send you a voucher you can use to redeem product from any skin vendor in our store. If you buy two skins you get two vouchers. If you buy four skins, four vouchers. The vouchers are sent out after your purchase has been confirmed. Random purchasers will get doubled up vouchers. Yes! During the course of the BOGO sale, if you purchase three, four or more skins, you might one of the lovely Kiko Life shoppers who gets a random fatpack card! PLUS your vouchers! So have fun deciding which makeups you want and in which tones... chances are your Ls are going to stretch verrrrry far. Only at the main store: http://slurl.com/secondlife/Kiko%20Life/209/108/1505
***ADVERTISEMENT***
****Advertisement****
(HIGH PRIEST OF AFRICAN MYSTICAL SCIENCES)
EXPERIENCE THE ANCIENT SECRETS OF AFRICA!!! Divination/Consultations
African Medicine
African Naming
Ceremonies
African Weddings
Initiations
Shrine Work
Compelling Magic
Unjinxing
Orisha store!
IM Oliha Yiwama for a consultation. Reasonable rates.
From the Suitcase--Oliha Yiwama
What’s the Word
Alafia!!! Alafia means peace in the Yoruba language. Alafia is also a greeting. Similar to a|
namaste in Hindu, or a shalom in Hebrew, or a assalam alikum in Arabic, etc. Although these greetings are from many different ethnic groups from around the world, they all convey a single meaning, a word of power: Peace! In traditional African societies, words of power are used most efficiently by native doctors or what the West refers to as shamans.
What is a word of power? Words of power help one convey, imagine, manifest, control or manipulate transformative energy. Words of power can turn the unseen into the seen, the obscure into the secure, the imaginary into the real. Words of power sometimes can be a part of everyday language, such as the words conveying peace, reassuring hearers that all is well, envisioning a dove with a fig branch in its mouth and all the soothing symbolism that goes along with the concept. Words of power can also be restricted to mystical ritual practitioners that through the millennia discovered the secrets of transformative energies.
Some words of power that are used to make things manifest from a ritualistic view are ashe/ase of the Yoruba, ise of the Edo, and om of the Hindu. Roughly, the meaning is let these things that I ask for come true or may it manifest. Mystical practitioners take the use of words of power further than the layman. A mystical practitioner uses the words of power to make his/her desires manifest as well as those of their clients and community. From transforming the ingredients in a herbal potion to cure a disease, to transforming the human body into a four-legged animal, or flying to an undisclosed destination. Transformation is what the alchemist searches for--but the African mystic knows where to find it.
The African mystic uses incantations as one of the methods of transforming substances. Incantations consist of words of power. A good example is the phrase Yoruba word Eji Ogbe. Eji Ogbe is an Ifa Odu. An Odu is a word of power that conveys messages through the Ifa oracle. Eji Ogbe symbolizes spiritual awakening, peace and prosperity, victory over enemies, and long life. Once Eji Ogbe comes out in divination, the mystical ritual practitioner can utter these words to make this word of power manifest for the client or himself.
Words of power are also used to control nature, such as water, wind, fire, and earth. According to the world's oral literature, the creator uttered a word of power and everything came into existence. May you use a word of power to transform the world!
***ADVERTISEMENT***
Solylence combines Senegalese elegance and Parisian chic in her lovely African attire for men and women.
Visit it at: http://slurl.com/secondlife/Robben%20Island/123/191/21
***ADVERTISEMENT***
HAWKING IN THE MARKET--Saminaka Commercial News
***Market Stalls: The temporary Festival Market stalls were a big hit with visitors, and several of the vendors mentioned how pleased they were with their sales. Saminaka will be developing its Anioma sector with Igbo buildings soon, and we've relocated a small open market at the site. Solylence Houston has an African clothing stall, Feretian String a tarot tent, and Fanda Ryba sells drums and other items to support real life Ugandan orphans. We welcome other vendors with a zest for things African! 25 prims for 150 a week--contact Tamsin Barzane
***cacao Main Store: The main store for cacao will be opening this Sunday. This means that Cinnamon Brigade will be phased out, its inventory updated and folded into the new cacao--which means an expansion for Seven Cowries! It's a shuffle all round--some of the stock of African Art at Pangolin Dreams (on Robben Island) will move to Saminaka, as Pangolin Dreams narrows its specialties. Likewise, Tropicality clothing and shoes will in part move to cacao (with updates!) as Tropicality shifts its focus exclusively to beach and resort wear with African flair. http://slurl.com/secondlife/Saminaka/197/170/27
***ADVERTISEMENT***
http://slurl.com/secondlife/Lionheart%20Nala/129/207/28
Wetin be dat? Nigerian pidgin English phrase of the week
My sister, I told you, but you refused to listen.
My People Say
Wealth can make people forget those who are suffering.
***ADVERTISEMENT***
This is a preview of an item that will soon be available at cacao! It's a great embroidered Yoruba traditional outfit--short pants with a full skirted embroidered top, folded back sleeves, and a flop-over Yoruba cap.
We are gearing up with new African traditional and contemporary styles for men and women, preparing for the grand opening of our new main store on Saminaka this Sunday! For now, see the Hausa-style building and a few items--much more to come! See it at:http://slurl.com/secondlife/Saminaka/197/170/27
This Week in the Compass--Oct. 21-27
Ongoing, extended until Oct. 31. Saminaka's great Cantaloupe Treasure Hunt allows you to wear a new calabash on your head, this time loading it with half cantaloupes as you search through the sim for 20 of the fruits. They're all hidden near Nigerian plants, and pile up in your calabash as you find them. All located? Go back to base and touch the giant cantaloupe for a grand prize. All prizes transfer. Any that are gender-specific include both a male and female version. All prizes unique to the hunt, comprising clothing, furniture, art and other goods with an African plant theme. The starting point can be reached from teleporter via Saminaka's infohub tent, or at http://slurl.com/secondlife/Saminaka/93/66/30
Ongoing indefinitely. Saminaka has a new exhibit about Nigerian plants. This slideshow features information and images of over fifty trees, plants and flowers, native and naturalized. Some of the information is surprising (Nigeria is the third largest supplier of peanuts in the world--outranks U.S.!), some is interesting (Nigerian henna use does not involve elaborate patterning). Enjoy finding out a rubber tree doesn't look at all exotic, soak up some beauty, and get some hints for the treasure hunt above! http://slurl.com/secondlife/Saminaka/96/65/30
Ongoing indefinitely. Saminaka's MIDDLE PASSAGE EXPERIENCE is up again, in an even more realistic environment! Treet.TV kindly hosted it for months, but London's Kingston University has now generously provided space for a permanent exhibition of the African side of the transatlantic slave trade. It isn't roleplay, but it does allow you to try on the lives of ten individuals from different eras and parts of Africa who were seized and taken to the U.S. See it here (and take the teleporter if you land at the university's hub):Ongoing, extended until Oct. 31. http://slurl.com/secondlife/SolipCISM/4/253/24
Wednesday, October 14, 2009
Creativity and Intrusion in Second Life--Tamsin Barzane
****Advertisement****
Solylence combines Senegalese elegance and Parisian chic in her lovely African attire for men and women.
Visit it at: http://slurl.com/secondlife/Robben%20Island/123/191/21